Why Is Influencer Marketing Important?
64% of millennials recommend a product at least once a month on social media.
One-third of millennials are, or aspire to be, influencers.
On average, marketers see a $6.50 return for every $1 spent on influencer marketing.
At Teen Vogue we often talk about the concept of social showrooming, especially as it relates to teenagers today. This audience desires to be seen and heard, and they fiercely support their fellow peers—projecting their own ‘influencer’ aspirations, which I believe drives this consumption. Along with a shared sense of identity, there’s also this illusion that social influencer status is more easily achievable in comparison to celebrity.
Defining Influencer Marketing
Influencer marketing is the strategy of working with social media creators to tap into their cultivated community and captive audience. At Chute, we believe everyone has influence - some just have a larger reach than others. We categorize people into 3 main categories:
We are strong collaborators with our creative community. We develop our content strategy in house, but when it comes to the actual content and execution we go out and find the right influencer partners in order to build tribes around our brand. If you try to build creative only in-house, your brand gets in the way - it stops providing value. Finding the right influencer takes time for us manually, but it’s a great way to help get our message out.
Check out additional resources to get your influencer marketing program off the ground, including webinars and monthly reports.
Your Influence Score - Picture.io
Everyone has social influence and many are curious to know just how influential they are. That's why Chute launched picture.io. Simply provide your Instagram user handle to get your score, as well as see your most popular and influential posts. Check back frequently to see how your score has changed.
Chute Digital Marketing Academy
Stay ahead of the curve in your industry. The Chute Digital Academy tackles the latest in digital and social marketing to keep your marketing skills at the top of their game. This free, self-paced curriculum includes a certification of completion and covers establishing your brand voice, social marketing best practices, influencer marketing and effective measurement. LEARN MORE.
We all look to our friends and network, these people that influence us to broker our time and interest — whether it’s for products or ideas. It’s absolutely critical that brands nurture these relationships and, in a sense, piggyback on the trust and audience these influencers have gained. It’s one to one to many marketing.
Learn how Chute can help you find and connect with your influencers so that you can build your visual influence.