How Chute Works with Destinations

The Chute Platform for Travel

Tap Into SocialCapture photos and videos relevant to your destination via geo location, hashtags, people, or themes taking place on Instagram and TwitterTap Into Social
Discover ContentIRIS™, Chute's image recognition technology, looks inside photos to detect objects and scenes, like beaches, sunsets, lakes and wildlife, so you can find the perfect images, even without hashtags.Discover Content
Find InspirationFilter by keywords, people, or by what's trending or most popular to find inspiration for your next marketing campaign or the perfect photo for the next tweet.Find Inspiration
Get PermissionChute Rights is the first and best-in-class industry solution to request permission to use travelers' photos and videos from Instagram and Twitter - at scale.Get Permission
Publish EverywherePublish across all of your marketing channels - from your website and booking engine to your social accounts, ads, live events, contests, OOH and print guides.Publish Everywhere
Measure SuccessAnalyze everything from high level campaign results down to each photo's performance on your social channels to evaluate success and improve for future initiatives. Measure Success

The Power of Social

Social media is the #1 source of travel inspiration for millennials

84% of millennials and centennials post photos on social media after a trip

74% of millennials prefer authentic photos over stock images when planning a trip

Use Cases

WebsitesAutomatically populate your website with authentic travelers' photos, keeping it fresh on a weekly, daily or even hourly basis, increasing time on site and return visits.Websites
Social ChannelsLet your followers experience your destination via real travelers' photos on your social channels. Authentic photos perform 50% better than professional or stock imagery. Social Channels
CollateralFrom brochures to calendars to guide books, use travelers' photos in your printed collateral to add authenticity to your materials. Collateral
Print & Digital AdsSpice up your ads with visitors' photos. Digital ads automatically update with new photos, staying fresh with little effort. Our customers' UGC ads see up to 93% better click-thru rates than non-UGC ads. Print & Digital Ads
Bookable InstagramMake every Instagram post link directly to bookable trips, promotions or even just related blog content with Chute's Bookable Instagram.Bookable Instagram
Email MarketingAdd more interest to your email marketing by incorporating and highlighting visitors experiences at your destination.Email Marketing

We Work with Some of the Best Destinations


Telling the Hawaii story through personal stories and images may be one of the most effective ways we promote our destination. Social media allows friends and family to share their experiences and most importantly their recommendations. This is important to us as we’ve seen those recommendations are an incredibly strong motivating factor for friends, families and colleagues when they select their next vacation spot. Chute allows us to aggregate all the images and videos to inspire our potential and repeat visitors.
- JAY WALWAR, CMO Hawaii Visitors & Convention Bureau

Resources for Destinations

Millennial Marketing for Destinations & Travel BrandsMillennial Marketing for Destinations & Travel Brands:
Learn from key influencers, real travelers, and fellow marketers to help you increase awareness, visitors, and guests.
DownloadWhitepaperMillennial Marketing for Destinations & Travel Brands
Destination Marketing for Millennials & Centennials Destination Marketing for Millennials & Centennials Report:
Reveals how millennials, ages 18-34, and centennials, ages 13-17, make and influence travel and vacation plans.
DownloadResearch ReportDestination Marketing for Millennials & Centennials
Content & Influencer Marketing Fireside Chat w/ David BeebeContent & Influencer Marketing:
Marriott International's VP Global Creative and Content Marketing David Beebe reveals best practices for content creation, influencer partnerships and measuring ROI.
DownloadOn-Demand WebinarContent & Influencer Marketing Fireside Chat w/ David Beebe