How Does It Work?

Current Chute users will be able to save their favorite rights-cleared assets to Chute folders that are also tied to their Hootsuite account. Once in Hootsuite, social teams will search for the perfect image to meet their needs.

Features

Social Content Library

Social Content Library

Build your social content library in Chute. First, discover the best content for your needs using tags, image recognition, or geo-location search. Then, clear rights and manage the organization of these photos and videos.

Organize & Tag

Organize & Tag

Organize and tag photos to simplify finding the best images when you need them.

Share & Analyze

Share & Analyze

Share images to Instagram and Twitter and analyze performance of your user-generated content all from your Hootsuite dashboard.

Quote

With millions of consumer photos being shared on social platforms, there is a massive opportunity for marketers to use this content to both decrease the amount of resources needed for content creation while also getting content that actually performs better. User-generated content is more engaging and gives us a direct dialogue with those most likely to visit West Hollywood, so we value that we can now easily access the authentic content we collect in Chute when sharing from Hootsuite too.
- JEFF MORRIS, CMO, Visit West Hollywood

Millennial consumers overwhelmingly prefer user-generated content over stock and professional imagery. When participants were given a blind selection of images and asked to choose the top ones for inspiring them to travel or shop, the majority chose UGC:

74% of millennials prefer UGC TRAVEL content over stock and professional imagery.

83% of millennials prefer UGC ELECTRONICS content over stock and professional imagery.

85% of millennials prefer UGC FASHION content over stock and professional imagery.